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Essentials of global marketing by svend hollensen 20120712. Other readers will always be interested in your opinion of the books youve read. Salt analysis iii chromatography iv functional group analysis. And in that time borders have become ever more meaningless and this book more central to the work of. Im an associate professor in international marketing at university of southern denmark. Global marketing by svend hollensen paperback, 20 for. This new seventh edition coming out by the end of may, 2016 expands on a number of new topics, including. Detailed contents, preface, what is new, case overview chapter 1.

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